Question 5. How did you attract/address your audience?

Subsequent to publishing our finished piece on YouTube, our group shared a feedback questionnaire on social media which was created on Google Docs. This allowed us to easily get feedback from a potential audience of  our film.

I do believe that Vodka and Coke captured our target audience due to the fact that 100% of people surveyed stated that they "would see our film if it was released at a cinema near them" with a further 100% who "enjoyed our 2 minute clip". 

We wanted our film to appeal to as many people as possible of ages above 15 and all genders. Our film was targeted towards ordinary British people. However, we especially wanted people of 15-30 to be interested in our feature with an audience similar to those who watch TV show, Skins. We wanted the audience to be able to relate to our film so we decided to make our characters young adults. Also the age of the characters could promote feelings of nostalgia for youth in potential audiences above the adolescent age range.  

In our post-production work, we sent another form in a similar format asking potential audiences their feeling towards the first draft of the film. Most people surveyed were "15-18" with one person even stating that it "sounds like Skins". Also a vast majority of the audience answered "yes" to the question "would you personally watch the film?" So this lead us to conclude that our technique for appealing to our audience would work.

Although feedback was frequently positive, we added questions to the survey that would promote constructive criticism from the audience. The question that received the most constructive answers was "What improvements would you make to our film?". This could have included any aspect of the film from camera angles to characters. A common answer was to add "more thrilling/psychological" factors to make the genre clearer to the audience. Furthermore, it was suggested that we could "add more characters". I agree with both points as there were no particularly jumpy or shocking moments and there were only two character used within the film which could have been seen as a little tedious for an audience. However if the film was longer that a two minute introduction, I feel that an introduction of more characters and shocks would have been easier to incorporate. Also one person out of the people surveyed, expressed that the storyline was not easy to follow which I will take into consideration. I somewhat agree with this point because the clip is in a non-linear narrative which could be confusing to the audience. Although, I feel that it is important for psychological horrors to mildly confuse an audience in order to mess with the psyche of an audience. 

In conclusion, I feel that the feedback received was helpful and positive. The advice received from peers will be very useful for when I produce a 5 minute film when I progress onto the A2 section of the Media Studies course.